In my research for this Australian Lawn Care company I was surprised to find how boring logos in the industry have become. Every one is just a bright green tuft of grass and then big boxy letters.

With the three color palette requested I worked out these three quick options, each aiming to ellicit the warm memories of simpler times as they echo the light and dark directionally cut lawns from the past. There is a lot that can be done with diversifying the field and here was my attempt.

#Fail